Editorial Policy

Purpose and scope

This policy covers What Brand Is This's public guides, tool descriptions, result framing, and editorial pages. Its purpose is simple: distinguish an AI-generated possibility from a sourced fact.

AI-assisted identification

The identification tool works from visitor-provided photos and descriptions. It is designed to return cautious possibilities and flag uncertainty, not to make a definitive brand, ownership, trademark, or authenticity determination. We do not present generated output as expert-verified or sufficient for a high-stakes decision.

Public references

When available, the product links to public references such as Wikipedia. These links are research aids, not endorsements or proof that an AI suggestion is correct. Public sources can change or be incomplete.

Accuracy and corrections

Editorial claims should be specific, clear, and supported by credible primary or institutional sources where appropriate. When reliable evidence shows that we have made a material factual error, we correct it. A generated result is not an editorial claim about a particular brand.

Authenticity and legal boundaries

We do not present an AI match as enough evidence for authenticity, ownership, licensing, infringement, trademark clearance, or seller legitimacy. Those questions require official records or qualified professional advice.

Independence and advertising

Advertising or referral relationships do not determine an identification result or an editorial conclusion. If the site displays advertising, it is kept separate from the identification action and addressed in the Privacy Policy where required.